About Me
Born in Cairo and raised in Los Angeles, I grew up navigating two worlds at once—adapting to a new country while holding on to where I came from. Those early transitions sparked a deep curiosity in me: how do people build lives of purpose and impact? That question continues to guide everything I do.
From college pivots and startup setbacks to meaningful wins and community building, I have learned that no experience is wasted if you are willing to learn from it. This site is part of that learning journey.
Professional Experience
Business System Analyst
University of California, Riverside
As a Business System Analyst at UC Riverside, I lead agile transformations and manage cross-departmental technology initiatives. I have helped restructure IT governance frameworks, roll out enterprise tools like Workfront, and improve collaboration across technical and functional teams. My work has directly contributed to greater transparency, better decision-making, and more efficient delivery of high-impact projects.
Entrepreneurial Ventures
BLNK Marketplace
I founded BLNK to help emerging fashion designers compete on a bigger stage. Too often, talent is overlooked because visibility and infrastructure are missing. BLNK is fixing that.
Mission
To democratize fashion by helping independent designers get discovered.
Vision
A world where personal style is celebrated and independent creativity thrives.
We are building tools that make it easy to launch a storefront, manage inventory, and reach the right audiences—without compromising on design or integrity. BLNK is currently in early access, with plans to expand to new cities and communities globally.
Consulting Services
IT Governance & Process Improvement
Design governance models, streamline decision-making, and implement efficient workflows.
Project & Product Management
Lead or advise on enterprise software rollouts, agile transformation, and roadmap planning.
Startup Advisory & Mentorship
Support early-stage founders in validating ideas, building MVPs, and structuring operations.
College Mentorship
Mentoring college students to succeed in college and after.